Visual merchandising has become an inevitable aspect of retail business.

When a customer enters a retail store, they are naturally attracted to the visual displays in the store. How you present and display your merchandise can have a substantial impact on the customer’s perception about your brand and their purchase. That said, display fixtures have a significant role to play in enhancing the aesthetics of a retail store and increasing in-store traffic ad sales.

Amidst the comprehensive spectrum of retail display systems available in the market, glass cabinets have gained much popularity and for good reason. A common sight in jewellery shops, trophy stores, boutiques and museum, glass cabinets offer an alluring way to showcase exclusive products.

Here are some characteristics/benefits of glass display cabinets that make them a must-have for most retail settings.

  • The transparency of glass allows you to keep a track of products and easily see and locate things in their displays.
  • Keeping its material and visual structure in mind, glass displays make for a clean, organised and sophisticated retail atmosphere.
  • Glass cabinets merchandise products to the potential customer before any of your salesman even get to speak to them, saving manual effort.
  • Glass fixtures help customers to notice merchandise easily making for a hassle-free shopping experience.
  • While no retailer wants to distrust their customer, using glass displays can protect against shoplifting.

Choosing the right type of glass cabinets

Glass displays are an intriguing way to display merchandise in a retail store and make them look more desirable and appealing. However, the commonly used retail fixture comes in a variety of types and styles, all designed for the same application but in distinct ways.

For instance, four-sided glass cabinets are designed for showroom and retail stores alike to offer 360-degree visibility to their merchandise. Similarly, jewellery stores can utilise cabinets made of thick glass that is hard to break. Moreover, regular cheap glass cabinets can be used in residential settings to show off trophies, medals and certificates, books and other showcase-worthy collections.

With the variety so comprehensive, choosing the right glass cabinets for your retail setting can be an overwhelming decision. Whether you want to buy corner display cabinets or tower glass displays, it is crucial to heed your current retail theme, store space, type of product and budget in order to end up with shop supplies that not only display your products efficiently but enhance the overall retail appeal.

Care and Maintenance Considerations

While glass display cabinets promote a sense of sophistication and class, proper maintenance is needed to have your glass fixtures serve their purpose to the fullest. You don’t want your customer to have to wipe the glass of the display cabinet with their hand to clearly see the items inside.

  • Watch what you store in your glass cabinets

Placing heavy, abrasive objects onto the glass surface can cause scratches and damage it over time. Use your glass cases and fixtures only to display light-weight premium items, they are specifically designed for.

  • Dust regularly

Though glass doesn’t call for much maintenance effort, it is advisable to dust your glass cases regularly to remove day-to-day dust that sit on the surface and affects the transparency of the glass and the visibility of the merchandise being showcased.

In addition to dusting, it would be a good idea to use a glass cleaning solution to remove more than just dust and dirt and keep your glass cases looking clean and ultra-shiny always.

To sum up

When incorporated strategically, glass displays can work wonders for visual merchandising of any retail setting. Besides, glass fixtures offer a great deal of protection of your merchandise against retail theft and accidental falls and slips.

So, invest in quality glass cabinets today and display your products in style.


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How to Avoid the Rage of Difficult Customers

Difficult Customers

Angry, frustrated, indecisive, impatient, demanding, intimidating, talkative – Difficult customers come in a wide variety. Irrespective of the type, a difficult customer can cost a retailer potential customers, sales and reputation.

Every retailer is going to deal with the difficult customer at some point of time who may provoke you and make it difficult to offer quality service. It may seem tempting to lose your cool, lash out at the customer but that’s exactly how not to deal with a disgruntled customer.

There are a number of things you can do difficult to prevent difficult customers and consequences that come along. We have mentioned a few ways and guidelines how you can prevent such situations to occur in your retail store.

Get Professional

  • Never lash out

No matter how rude, aggressive or complaining the irate customer, you don’t want to lose your calm. Losing you control can not only cost you a customer but it will also take a toll on your business reputation.

  • Let them vent

When angry and dissatisfied, customers want to be listened and acknowledged. Be calm, make eye contact and let the irate customer speak out ad express their concern.

  • Show care

While the disgruntled customer is venting, show your concern through polite and sincere facial expressions as well as a professional body language and attitude.

  • Don’t Blame

Even if the customer is at fault, never blame them. Blaming the customer or the company itself or defending own self can make the situation worse. Train your retail staff to handle irate customers professionally. Instead of blaming anyone, explain company policies and try to offer a suitable solution to the customer.

Optimise Your Retail Environment

  • Work on displays

How you present your merchandise to the customer has a crucial role to play in shaping first impressions and affecting customers’ buying decision. Keep your displays appealing and accessible for customers to notice and be tempted to buy.

  • Choose the right shelving systems

Poor in-store navigation often becomes a good source of irate customers. Picking the right shop shelving is essential to arrange merchandise properly and create organised displays to entice customers to spend more. Moreover, retail shelving systems come in a wide range of sizes, material and styles. Invest in shop supplies that not only look attractive but compliments your merchandise and fit in your retail setting.

So, what did you learn?

Retailers must understand that some customers would be difficult no matter what. The sooner you realise, the better.

When it comes to difficult customer, it is crucial to keep your calm to nip disagreement and anger of the difficult customer in the bud. Remember that customers are what your retail business is all about and to help them in any situation is your primary job.

So, take a professional yet customer-centric approach to understand what customers want and need in the first place. Once you know your customers’ needs you will be able to serve them in a way that drives satisfaction and customer loyalty, which ultimately contribute to improved customer experience and sales.


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From Retail Displays to In-House Clothes Storage: Here’s Are Some Proven Benefits of Clothes Racks

Retails displays are one of the most effective and proven tools used by retailers to attract and engage customers. How you organise and present your merchandise to the customers will affect the level of customer engagement and their purchase decisions.

Clothes Racks

To make sure your retail displays are visually appealing as well as functional, it is imperative to choose the right retail fixtures, particularly if your retail business deals with clothing. Keeping this in mind, modern clothes racks and fixtures are designed to help retailers display their merchandise in a sophisticated manner while reflecting the image of your brand through the style and quality of your fixtures.

Having said that, highlighted below are some significant advantages of using high quality clothing display racks in your retail store.

Enhanced Organisation

A well-arranged and organised retail setting can go a long way to form a positive first impression with the customer. The effortless design of the garment rack makes for seamless display of clothing.

To create an organised display using clothes racks, it is essential to first sort out your merchandise by size, type, style, colour and price. Once you have your assortment sorted out, you can arrange them on suitable racks for customers to easily search their deaired clothes. The better your organisation, the easier it is for customers to look for the required items and the better their experience.

Space Management

Space panning has a lot to do with the effectiveness and success of your retail store. It is important for the retailer to make optimum use of the available retail space in their store so as to create a hassle-free in-store setting.

There is a wide spectrum of clothes racks that are specifically designed to facilitate merchandise arrangement and display in stores with limited retail space. For example, 3-way and 4-way racks are standalone fixtures that occupy less flooring space and provide maximum storage for clothes. Plan your retail space strategically and then choose suitable racks and fixtures that allow you to display your clothing assortment in the available space conveniently while providing you with an end-to-end control of merchandise.

Easy In-Store Maintenance

Garment racks generally come as standalone fixtures with wheels that offer a great deal of portability. Even the fixtures without wheel are designed to offer maximum portability to facilitate easy in-store maintenance.

Moreover, being light weight and often equipped with wheels, clothing racks can be easily and quickly moved across the store making it easier for the retailer to change their displays as required with less inconvenience and more ease.

Clothing Racks: A Home for Your Clothes

Owing to their functionality and practicality, clothes racks today have become much more than just a retail display structure. They come in a variety of styles, sizes and materials and often with additional units that provide innovative ways to store and organise not just clothes but bags, shoes and accessories.

For everyone who struggles with a lack of storage space in their room, clothing racks are a saviour. Often when living in a dorm or small apartment, limited closet space can be a critical issue, particularly if you are very much into clothes and love being organised.

Here are some innovative ways to use clothes racks in your residential setting:

  • Garment racks offer an easy and practical way to store your clothes. You can use heavy duty racks as standalone fixtures to store heavy clothes such as blazers, cardigans, pullovers and jackets or gowns that don’t fit in your small wardrobe.
  • You can hang your ironed clothes like pants, shirts or t-shirts in 3- or 4-way racks through hangers.
  • Stoles, ties, mufflers, scarves, tights and many hair accessories can be tied in a knot around hangers and hung on clothes racks for a creative yet organised display.

Modern clothes racks are designed to not just store clothes and stuff but to add to the aesthetics of a room setting when used creatively. With the right clothes racks, you will be able to utilise your small space and create a sophisticated setting in your room.

The Final Word

When running a clothing based retail store, not only do you need to organise and display your clothes in a way that appeals to your customers, but you want to make sure that customers notice your merchandise and engage with an intention to convert.

Clothing racks are functional, uncomplicated and easy to install making for an excellent display and storage system for any retail store engaged in the sale of apparel. However, there is a huge spectrum of style, size, material and design choices for garment racks in the market. Make sure you end with optimum units that add to the visual merchandising of your store while delivering hassle-free customer experiences.


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Boost Your Store’s Sale with Stylish Clothing Racks


If your clothes racks are creating the kind of customer traffic and product accessibility that generate sales, you are on the right track. Clothing racks accentuate your store’s brand identity. They allow retailers to economically display apparel while saving floor space. The significance of utilizing your floor space to the best possible extent is the key to your store’s profitability.

Considering the importance of aesthetic in the sales process, you should not overlook the look and feel of your clothes racks. Aesthetically designed clothing racks have power to connect with customers and attract them towards your retail outlet.

You can find incredible selection of clothes racks available in wide array of styles, shapes, designs and sizes. Multiple designs of clothing racks include stylised boutique clothing racks, collapsible garment and clothing rack, double rail racks, 2-way and 4-way racks.  Clothing stores and boutiques use

Types of clothing racks

  • Collapsible garment and clothing rack– Used in areas where space is limited. They can be folded and stored out of sight when not in use.
  • 2-way and 4-way racks– Used to display coordinating items. 4-way display racks have four slanted or straight arms for multiple viewing.
  • Spiral racks– Used to display a single clothing style in assorted colours.
  • Round clothes racks-Used to display 360 degrees of product visibility and works perfect where all sides can be accessed. These are circular clothing racks that can be seen in department stores. Round racks offer plenty of room for garments and are generally made of chrome.
  • Double rail racks-Offer more display capacity than face out racks which can further be increased using add-on bars, add-on ring and rack toppers made of glass, wire, or wood. This allows you to create additional display and merchandising opportunities.
  • Other adjustable clothing racks– Adjustable clothes racks are perfect to ensure perfect balance on uneven surfaces. They can be repositioned to impart proper balance.

Clothes racks are typically made from stainless steel, steel or aluminium. Coated or painted clothes racks resist corrosion as well as offer attractive finish to match with your store fixtures. You can increase the functionality of clothing racks by buying rack dividers. Rack accessories work perfectly to complement your store fixtures. Common colours of clothes display racks include black, chrome, and white.

Types of Retail clothing stores that use clothing racks include:

  • Boutiques                                                      Vintage clothing stores
  • Shoe & hosiery stores                                 Department stores
  • Consignment shops                                     Sporting goods stores
  • Bridal stores                                                 Men’s clothing stores
  • Lingerie shops                                              Children’s clothing stores

You can use clothing rack toppers to place complementary merchandise, mannequin, or signage to entice shoppers. Many retailers use portable store fixtures such as rolling racks and dump tables for adding selling space in their store.

Concluding thoughts

You can set the perfect tone of your boutique, lingerie shop, department shop, or consignment shop, by choosing the right clothing rack systems. You can choose from wide assortment of clothing rack display cases available in unique finishes such as satin chrome, black, copper and pearl. It is advisable to buy clothes racks that match the mood or theme of your store.


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The Science Behind Effective Retail Shelving

Though most consumers enter a retail store with an intention to buy in the first place, there are some who are not really in the mood to buy anything or just accompanying their friends or colleagues while shopping.


No matter whether visitors intend to buy or not, once they’re inside your retail store, you sole objective is to inspire the mood for shopping while appealing to the visitor’s desire to buy.

But how do you go about putting your consumers or prospects in a buying mood? And if they are already buying from your store, how do manipulate their mood to spend more?

Several studies conducted to study consumer buying behaviour have revealed that visual elements of the retail setting have a great impact on the consumer’s desire to buy. These visual elements include

  • Lighting
  • Signage
  • Colours
  • Display designs
  • Instore theme
  • Retail shelving

Of all these factors, retail shelving remains of paramount importance. Not only does the design and use of shelving systems affect visitors’ buying moods and decisions but it creates a positive impression on your consumers about your brand.

Merchandise around a Theme

Having a specific theme for your retail setting enables your customers to distinguish your retail store amongst the crowd. Incorporating a distinct theme in your retail environment doesn’t mean all your displays have to be the same colour or same design. Rather they need to be visually and functionally complimenting each other.

Moreover, it is suggested to seek the assistance of a retail design expert to get some tips and tricks on creating appealing retail displays.

Keep it Functional

Though shelving is sure a crucial aspect of effective merchandise display, your complete focus should not be limited to the display fixtures. Since it all boils down to selling the product, you need to make sure that your retail displays draw attention to your merchandise in the most effective way.

Consider the type of merchandise and their application to display them in a way that helps customers visualise how those products will work for them. For example, if you are selling dinnerware, it would be great idea to display them on a dining table fixture. This kind of merchandising will help create a visual image of the product for customers to consider and be influenced.

To Sum Up

You may have the best collections in your surrounding region on offer, but if they are not displayed appropriately, your visitors may not even notice your merchandise or just pass by without a second look. Visual merchandising is the key.

How you present your merchandise in your retail setting will go a long way to encourage consumers to buy while leaving a positive impression on consumers to consider your store for future purchases.

When it comes to buying the right display shelving and fixtures, there are countless options in the market including modern display cabinets to glass counters & showcases, to heavy duty rack and gondola shelves.

Do not pick your shop fixtures based on the price alone. If you find cheap display cabinets that look great for their price, make sure they are sturdy and can easily accommodate the intended merchandise.

Furthermore, there are many retailers that offer display cabinets in Australia as part of their huge shop supplies collection. You will also find many retailers putting up modern display units like wire fixtures and glass cabinets for sale. Choose a retailer that is reliable and offers high quality fixtures.


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Retail Advise: How to Prepare Your Retail Staff for Holiday Sale Rush

display-cabinetsThe holiday season is going to approach us soon, opening the door of sales opportunities for retailers.

For most retail stores, holidays serve as a great opportunity to boost sales and drive hefty revenue from excited shoppers. However, not all retailers are able to utilise the holiday season to their advantage. Many fail to prepare their staff and store to tackle the influx of foot traffic and sales efficiently and end up messing up their holiday sales.

To help prepare your staff to welcome the heavy, stressful rush like a pro, we have pulled together a few tips.

Hiring the seasonal staff

Seasonal holiday staff is a great option for retailers with limited sales staff to keep up with temporary increase in the traffic and demand. In order to ensure there’s enough staff to be around as the holiday season approaches and shoppers visit your store in tons, we have a few tips for your consideration.

  • Start looking for the seasonal staff early.

You’re going to need the best temporary staff and train them well before the busiest shopping days hit your store.

  • If required, you can consider switching some part-time employees to full time to better handle the holiday rush and sales.
  • Reach out to college students who are on their vacations and looking for part-time jobs for the holidays to make some extra cash.
  • To hire reliable, competent seasonal staff, contact local recruitment agencies that specialise in temporary or part-time staffing.
  • You can also post flyers in your store windows or online if you have a website to let people know that you’re looking for extra staff for holiday season.
  • Ask your family and friends if they can volunteer during the holidays even if it’s about a few hours a week.
  • It would be a good idea to over staff a little as some of your regular staff may apply for holidays to spend time with family and friends or go on uninformed leaves just to be with their loved ones during the holidays. Having extra employees will help you make up for the absentees and keep the business running smoothly.

Training both regular and temporary staff

Once you have hired seasonal staff, you want to make sure both your old and new employees are capable of handling the traffic influx with great customer service and interactions. This put extensive training into perspective.

  • Before you start training the staff, create a strategic plan that defines how you would go about training your staff.
  • Consider highlighting and working on mistakes that your regular staff made in the past during the holiday season so that the new employees can learn to avoid them.
  • It would save your training time and reduce complexity and errors to prepare a checklist of daily chores or processes your new staff must learn about in order to get them working in-store as soon as possible.

Final Word

Holiday shopping can be overwhelming for both retailers and customers. But with a little consideration and preparation beforehand, you can make it easier for your customers as well as staff to make the most out of holiday shopping.

Furthermore, it would help a lot to improve your in-store visual merchandising. Make sure to incorporate modern shop fittings and display units to organise and display your merchandise in a sophisticated manner.

To make it easier for you, Shop Supplies is a leading online store offering finest shop fittings at competitive prices. You can find a wide range of shop equipment including display tables, boxes, shelves and display cabinets for sale.


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Effortless Ways to Improve Your Supermarket Sales

Happy customers equals increased sales.

Image result for shelvingLike any other business, a supermarket business is all about its customers. From capturing the attention of customers to designing appealing supermarket shelving, store layout and product displays, it all boils to creating a seamless, positive and consistent shopping experience.

A positive yet consistent customer experience ensures repeat business while bringing in new customers through referrals from existing happy customers.

Having said that, we have gathered a few tips and tricks to help increase your supermarket sales and create an ever-growing network of customers.

Use super-sized carts

According to research, customers tend to spend more when they use larger carts. A spacious cart sends a hidden message to the customer that there’s room for more products and maybe they can spend more.

That said, replacing handy baskets with large carts is an effective way to engage customers for a longer time and notice products that they might not have looked at otherwise.

Change product displays regularly

Creating product displays should not be a one-off job. It is important to keep changing the location of particularly popular or most-selling items to create a fresh, unique experience for customers every time they shop.

Another crucial reason to makes changes to your existing product and shelf placement scheme is to persuade interested buyers to notice other items around the store while looking for popular items and stimulate impulse sales.

In-store coupons and offers

Discount coupons and exclusive deals are a great means to convert slow-moving inventory into cash and boost overall sales. You can create bundles or combo offers by using fast-selling or popular merchandise to sell slow-moving items. Combined offerings provide an instant hike in sales while enhancing customer engagement. Through attractive offers and deals you can induce customers into noticing and buying products they might not have intended.

Create a personalised experience

Customers love it when they are offered custom discounts or reduced pricing deals that let them enjoy specific (favourite) products at competitive prices.

Value your existing, long-term customers by offering them special discounts, cashback offers and loyalty points to encourage them come back for more. It will be a good idea to notify your valuable customers ahead of seasonal or flash sales on their mobile phone or vial email to have them informed and prepare their budget for a convenient shopping experience.

To sum up

How you make customers feel in-store plays a crucial role in shaping their perspective about your business and shopping experience. Implement these tips to improve your in-store environment for better customer engagement and satisfaction.

Furthermore, it is advisable to use quality display units and shop fitting such as metal storage shelves, wire shelves, heavy duty long span shelving and gondola shelving to organise and display products in a sophisticated manner which will ultimately contribute to a hassle-fee shopping experience.


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Habits That Will Turn You into a Successful Retailer

Running a retail business is an exciting prospect. Unfortunately, not all who take the plunge are able to make it big in the retail market.

The reason may be anything from lack of a strong business strategy to untrained staff and unclear goals and mission.

Besides, there are successful retailers who set examples with their smart retail practices and traits. Listed below are three common habits of such retailers that will inspire every other retailer, small or struggling, to set their business apart.

Prioritise your chores

Being a retailer is a demanding job. From buying shop fittings for product displays from a shelving shop to planning and creating retail displays to training staff and planning marketing strategies, there are several day-to-day tasks to manage.

A successful retailer has the capability to recognise what’s important, and what’s not, to run their business effectively. Scheduling tasks, time limits and deadlines allow you to stay focused on what can make a difference to your business and eliminate unnecessary tasks and time and efforts spent on them.

Train your staff

You might have the best product assortment, intriguing visual displays and robust point of sale hardware, but if you don’t have staff that is well-versed in marketing and retail operations, you can’t properly succeed.

To run a successful retail business, it is not only necessary to train your staff but to train them often. Conduct training sessions for new employees as well as organise frequent meetings and programs to educate your staff on latest industry trends, retail practices and visual merchandising tactics that can help attract customers and increase sales. Teach your staff how to create displays to lure customers, how to arrange products on shelving systems to catch customer attention or display items on shelves for sale and promotion along with other necessary operations.

shelving systems

Never underestimate your competitors

Be it a small retail shop across the street or an established retailer in the main market, a successful retailer would always be aware of their competition.

While you can keep a tab on your competitors and their updates by simply reading about them, smart retailers won’t mind going the extra mile.

Take the time to visit your competitors personally and analyse their product range, in-store displays, visual merchandising, events, staff and customer experiences. This helps you to identify opportunities you’re missing out on, check out new retail trends and create more effective sales strategies for their business.


You can’t turn into a successful retailer overnight. It requires one to take a lot of aspects into consideration while remaining focused on practices, strategies and habits that will help improve your bottom line.


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The Secret to Supermarket Profitability and Success


Not all customers intend to splurge and buy everything they see when they enter into a supermarket. It is often the visual appeal of the layout that influences customers’ purchasing decisions and make them leave the store with much more than they planned.

That is what we call effective visual merchandising.

While most customers want to spend as little as possible when in a supermarket, all retailers wish for their customers to spend as much money as possible.

Well in case of successful supermarkets, they win this battle by leveraging effective layout strategies. If you’re a small or struggling supermarket retailer, the following piece of advice can sure help you boost your supermarket profits.

Reinforce your shelf placement

Putting up products on shelves just about anywhere you want is probably the best move supermarkets can make to frustrate their customers.

How and where your place products in supermarket shelves has a vital role to play in shaping the customer’s decision to purchase.

As a rule of thumb, consider eye level to affect buy level.

Products placed at eye level are likely to sell fast giving the priciest and competitive items the highest shelves to sit on. On the other hand, products that customers intend to buy regardless of price and promotion, are worthy of lower shelves on the display. The shelves at the lowest level can be reserved for basic or least popular merchandise.

In addition to placement, the visibility of products also has an impact on sales. The more visible the merchandise, the more likely they are to be sold.

Not to forget, you can benefit your sales from complimentary pairing. For example, putting mayonnaise or sauce alongside pasta may induce customers to buy both that they may not otherwise consider.

The Takeaway

Increased supermarket traffic and sales may be hard nut to crack. However, as long as you focus on improving the visibility and accessibility of your products when planning visual merchandising for your supermarket, you are setting your store up for success.

Furthermore, what types of shelves you use to display your products can also have an impact on your visual merchandising efforts.

That said, Shop Supplies is a reliable supplier that offers supermarket shelves for sale. Heavy duty shelving at Shop Supplies are designed to withstand a large number of products in an organised way.

Dos and Don’ts of Creating an Alluring Window Display

display cabinet

Window displays have the potential to create a customer’s first impression about your store. Unfortunately, not all retailers are able to leverage this visual merchandising tool to drive traffic and sales.

With this in mind, we have compiled a few dos and don’ts here that will help you come up with more effective window displays.


Colors do attract shoppers. While many retailers hesitate to add bold hues to their window displays, the truth is that colors like orange and red work wonders when it comes to capturing customer attention instantly.

Of course, you will need to keep tones consistent with your brand and products and make sure they complement your products on display.


To draw attention to the displayed products you need to first bring your window display to customers’ attention. The display has to be bright and well-lit for potential buyers to notice what’s in there.

The key here is to choose the lighting that not only illuminates the display but goes well with the rest of your store.


The eye-catching window display you created a week before might not be working too well on customer attention presently. Keeping the same setting for an extended period of time no matter how compelling the display, can stultify customers.

Changing products on window display regularly, on the other hand, will not only kill the monotony but entice customers to notice things they haven’t seen before.


An effective window display doesn’t have to highlight as many products as possible.

The idea is to bring a small selection of the merchandise to the display to provide passers-by a quick glimpse of your offerings, inducing them into making an instant purchase or look for more inside. So, if you are cramming too many mannequins and products into your limited display space one behind the other, know that it won’t make much of an impact if customers can only see one of them in the first place.


Window displays are not about just presenting a sample of what you have to offer in your store, but getting customers in the mood to spend by conveying a strong visual message.

To do so, it is important to create a clear theme that tells the story of your brand to the people who walk past your store. From the color scheme to the focal point, everything should be on point in order to influence the passers-by in a short glance.

To sum up, window displays when pulled off right can shape shoppers’ buying decisions. Heed the above mentioned dos and don’ts while creating your window displays and you’ll end up attracting more traffic and generating more sales.

Moreover, the type of display units you utilize also have a great role to play in visual merchandising. So, be diligent when buying online display cabinets in Brisbane or any other display systems for your retail store.