You might carry the best range of merchandise in your retail store, but if you don’t display them properly, customers may not even notice the products let alone buying.
In the retail realm, you must put in significant time and thought into planning and creating your displays to bring the best out of your products. Fortunately, if your retail business is about fashion and clothing, you have got endless possibilities.
Here we have a few crucial display tips for your clothing store that will have your customers impressed and encouraged to purchase.
- Bring complementary items together
One of the most effective ways to display clothing to drive sales is grouping similar products and styles together.
This works because when a customer walks into a department to buy an item, for instance a dress, and finds complimentary items like a necklace or a bag around, they are enticed to consider and buy more products than they intended.
- The power of three
As a general rule of thumb, work your products in groups of three when creating displays. Three is believed to not only grab customer’s attention but also leave a lasting impression of the display in your customer’s mind.
To be more effective, if grouping by height, arrange in levels of short, medium, and tall. Also, if your goal is to target price-sensitive buyers, arrange products in order from good, better and best value to the customers. This allows such buyers to quickly spot affordable items and make a quick purchase.
- Lighting matters
Though many retailers overlook lighting when creating displays, it is necessary to highlight your products with the perfect lighting.
Not only does lighting help make your products more noticeable and attractive but the trick also works wonders when it comes to triggering shopping moods and emotions.
However, what kind of lighting should be installed depends on your brand’s personality and the kind of products you’re selling. For example, if you want to create an impulsive, romantic environment, you would want to go for soft lighting and or a brightly lit ambience if you want more of a fashion runway.
- Go creative with display units
Adding texture to displays is as important as adding good quality products on Glass Display Cabinets.
From garment racks and gondola shelving to wall fixtures and glass showcases, there is a huge spectrum of traditional and modern display units out there that offer numerous ways to display your merchandise to inspire customers and encourage sales.
Moreover, you can find clothing shelves, hangers and clothes racks in online stores that would help you organise your merchandise in an easy-to-spot and approachable fashion.
When it comes to clothing merchandising, appearance has a significant role to play. How your products are displayed and presented to the potential buyers has a direct impact on your sales. Make sure your products and organised and arranged in ways that evoke specific emotions and moods, consequently encouraging customers to purchase.