Visual merchandising has become an inevitable aspect of retail business.
When a customer enters a retail store, they are naturally attracted to the visual displays in the store. How you present and display your merchandise can have a substantial impact on the customer’s perception about your brand and their purchase. That said, display fixtures have a significant role to play in enhancing the aesthetics of a retail store and increasing in-store traffic ad sales.
Amidst the comprehensive spectrum of retail display systems available in the market, glass cabinets have gained much popularity and for good reason. A common sight in jewellery shops, trophy stores, boutiques and museum, glass cabinets offer an alluring way to showcase exclusive products.
Here are some characteristics/benefits of glass display cabinets that make them a must-have for most retail settings.
- The transparency of glass allows you to keep a track of products and easily see and locate things in their displays.
- Keeping its material and visual structure in mind, glass displays make for a clean, organised and sophisticated retail atmosphere.
- Glass cabinets merchandise products to the potential customer before any of your salesman even get to speak to them, saving manual effort.
- Glass fixtures help customers to notice merchandise easily making for a hassle-free shopping experience.
- While no retailer wants to distrust their customer, using glass displays can protect against shoplifting.
Choosing the right type of glass cabinets
Glass displays are an intriguing way to display merchandise in a retail store and make them look more desirable and appealing. However, the commonly used retail fixture comes in a variety of types and styles, all designed for the same application but in distinct ways.
For instance, four-sided glass cabinets are designed for showroom and retail stores alike to offer 360-degree visibility to their merchandise. Similarly, jewellery stores can utilise cabinets made of thick glass that is hard to break. Moreover, regular cheap glass cabinets can be used in residential settings to show off trophies, medals and certificates, books and other showcase-worthy collections.
With the variety so comprehensive, choosing the right glass cabinets for your retail setting can be an overwhelming decision. Whether you want to buy corner display cabinets or tower glass displays, it is crucial to heed your current retail theme, store space, type of product and budget in order to end up with shop supplies that not only display your products efficiently but enhance the overall retail appeal.
Care and Maintenance Considerations
While glass display cabinets promote a sense of sophistication and class, proper maintenance is needed to have your glass fixtures serve their purpose to the fullest. You don’t want your customer to have to wipe the glass of the display cabinet with their hand to clearly see the items inside.
- Watch what you store in your glass cabinets
Placing heavy, abrasive objects onto the glass surface can cause scratches and damage it over time. Use your glass cases and fixtures only to display light-weight premium items, they are specifically designed for.
- Dust regularly
Though glass doesn’t call for much maintenance effort, it is advisable to dust your glass cases regularly to remove day-to-day dust that sit on the surface and affects the transparency of the glass and the visibility of the merchandise being showcased.
In addition to dusting, it would be a good idea to use a glass cleaning solution to remove more than just dust and dirt and keep your glass cases looking clean and ultra-shiny always.
To sum up
When incorporated strategically, glass displays can work wonders for visual merchandising of any retail setting. Besides, glass fixtures offer a great deal of protection of your merchandise against retail theft and accidental falls and slips.
So, invest in quality glass cabinets today and display your products in style.