Retail Advise: How to Prepare Your Retail Staff for Holiday Sale Rush

display-cabinetsThe holiday season is going to approach us soon, opening the door of sales opportunities for retailers.

For most retail stores, holidays serve as a great opportunity to boost sales and drive hefty revenue from excited shoppers. However, not all retailers are able to utilise the holiday season to their advantage. Many fail to prepare their staff and store to tackle the influx of foot traffic and sales efficiently and end up messing up their holiday sales.

To help prepare your staff to welcome the heavy, stressful rush like a pro, we have pulled together a few tips.

Hiring the seasonal staff

Seasonal holiday staff is a great option for retailers with limited sales staff to keep up with temporary increase in the traffic and demand. In order to ensure there’s enough staff to be around as the holiday season approaches and shoppers visit your store in tons, we have a few tips for your consideration.

  • Start looking for the seasonal staff early.

You’re going to need the best temporary staff and train them well before the busiest shopping days hit your store.

  • If required, you can consider switching some part-time employees to full time to better handle the holiday rush and sales.
  • Reach out to college students who are on their vacations and looking for part-time jobs for the holidays to make some extra cash.
  • To hire reliable, competent seasonal staff, contact local recruitment agencies that specialise in temporary or part-time staffing.
  • You can also post flyers in your store windows or online if you have a website to let people know that you’re looking for extra staff for holiday season.
  • Ask your family and friends if they can volunteer during the holidays even if it’s about a few hours a week.
  • It would be a good idea to over staff a little as some of your regular staff may apply for holidays to spend time with family and friends or go on uninformed leaves just to be with their loved ones during the holidays. Having extra employees will help you make up for the absentees and keep the business running smoothly.

Training both regular and temporary staff

Once you have hired seasonal staff, you want to make sure both your old and new employees are capable of handling the traffic influx with great customer service and interactions. This put extensive training into perspective.

  • Before you start training the staff, create a strategic plan that defines how you would go about training your staff.
  • Consider highlighting and working on mistakes that your regular staff made in the past during the holiday season so that the new employees can learn to avoid them.
  • It would save your training time and reduce complexity and errors to prepare a checklist of daily chores or processes your new staff must learn about in order to get them working in-store as soon as possible.

Final Word

Holiday shopping can be overwhelming for both retailers and customers. But with a little consideration and preparation beforehand, you can make it easier for your customers as well as staff to make the most out of holiday shopping.

Furthermore, it would help a lot to improve your in-store visual merchandising. Make sure to incorporate modern shop fittings and display units to organise and display your merchandise in a sophisticated manner.

To make it easier for you, Shop Supplies is a leading online store offering finest shop fittings at competitive prices. You can find a wide range of shop equipment including display tables, boxes, shelves and display cabinets for sale.

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Shop Supplies

Effortless Ways to Improve Your Supermarket Sales

Happy customers equals increased sales.

Image result for shelvingLike any other business, a supermarket business is all about its customers. From capturing the attention of customers to designing appealing supermarket shelving, store layout and product displays, it all boils to creating a seamless, positive and consistent shopping experience.

A positive yet consistent customer experience ensures repeat business while bringing in new customers through referrals from existing happy customers.

Having said that, we have gathered a few tips and tricks to help increase your supermarket sales and create an ever-growing network of customers.

Use super-sized carts

According to research, customers tend to spend more when they use larger carts. A spacious cart sends a hidden message to the customer that there’s room for more products and maybe they can spend more.

That said, replacing handy baskets with large carts is an effective way to engage customers for a longer time and notice products that they might not have looked at otherwise.

Change product displays regularly

Creating product displays should not be a one-off job. It is important to keep changing the location of particularly popular or most-selling items to create a fresh, unique experience for customers every time they shop.

Another crucial reason to makes changes to your existing product and shelf placement scheme is to persuade interested buyers to notice other items around the store while looking for popular items and stimulate impulse sales.

In-store coupons and offers

Discount coupons and exclusive deals are a great means to convert slow-moving inventory into cash and boost overall sales. You can create bundles or combo offers by using fast-selling or popular merchandise to sell slow-moving items. Combined offerings provide an instant hike in sales while enhancing customer engagement. Through attractive offers and deals you can induce customers into noticing and buying products they might not have intended.

Create a personalised experience

Customers love it when they are offered custom discounts or reduced pricing deals that let them enjoy specific (favourite) products at competitive prices.

Value your existing, long-term customers by offering them special discounts, cashback offers and loyalty points to encourage them come back for more. It will be a good idea to notify your valuable customers ahead of seasonal or flash sales on their mobile phone or vial email to have them informed and prepare their budget for a convenient shopping experience.

To sum up

How you make customers feel in-store plays a crucial role in shaping their perspective about your business and shopping experience. Implement these tips to improve your in-store environment for better customer engagement and satisfaction.

Furthermore, it is advisable to use quality display units and shop fitting such as metal storage shelves, wire shelves, heavy duty long span shelving and gondola shelving to organise and display products in a sophisticated manner which will ultimately contribute to a hassle-fee shopping experience.

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Shop Supplies

Habits That Will Turn You into a Successful Retailer

Running a retail business is an exciting prospect. Unfortunately, not all who take the plunge are able to make it big in the retail market.

The reason may be anything from lack of a strong business strategy to untrained staff and unclear goals and mission.

Besides, there are successful retailers who set examples with their smart retail practices and traits. Listed below are three common habits of such retailers that will inspire every other retailer, small or struggling, to set their business apart.

Prioritise your chores

Being a retailer is a demanding job. From buying shop fittings for product displays from a shelving shop to planning and creating retail displays to training staff and planning marketing strategies, there are several day-to-day tasks to manage.

A successful retailer has the capability to recognise what’s important, and what’s not, to run their business effectively. Scheduling tasks, time limits and deadlines allow you to stay focused on what can make a difference to your business and eliminate unnecessary tasks and time and efforts spent on them.

Train your staff

You might have the best product assortment, intriguing visual displays and robust point of sale hardware, but if you don’t have staff that is well-versed in marketing and retail operations, you can’t properly succeed.

To run a successful retail business, it is not only necessary to train your staff but to train them often. Conduct training sessions for new employees as well as organise frequent meetings and programs to educate your staff on latest industry trends, retail practices and visual merchandising tactics that can help attract customers and increase sales. Teach your staff how to create displays to lure customers, how to arrange products on shelving systems to catch customer attention or display items on shelves for sale and promotion along with other necessary operations.

shelving systems

Never underestimate your competitors

Be it a small retail shop across the street or an established retailer in the main market, a successful retailer would always be aware of their competition.

While you can keep a tab on your competitors and their updates by simply reading about them, smart retailers won’t mind going the extra mile.

Take the time to visit your competitors personally and analyse their product range, in-store displays, visual merchandising, events, staff and customer experiences. This helps you to identify opportunities you’re missing out on, check out new retail trends and create more effective sales strategies for their business.

Conclusion

You can’t turn into a successful retailer overnight. It requires one to take a lot of aspects into consideration while remaining focused on practices, strategies and habits that will help improve your bottom line.

Author

Shop Supplies

The Secret to Supermarket Profitability and Success

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Not all customers intend to splurge and buy everything they see when they enter into a supermarket. It is often the visual appeal of the layout that influences customers’ purchasing decisions and make them leave the store with much more than they planned.

That is what we call effective visual merchandising.

While most customers want to spend as little as possible when in a supermarket, all retailers wish for their customers to spend as much money as possible.

Well in case of successful supermarkets, they win this battle by leveraging effective layout strategies. If you’re a small or struggling supermarket retailer, the following piece of advice can sure help you boost your supermarket profits.

Reinforce your shelf placement

Putting up products on shelves just about anywhere you want is probably the best move supermarkets can make to frustrate their customers.

How and where your place products in supermarket shelves has a vital role to play in shaping the customer’s decision to purchase.

As a rule of thumb, consider eye level to affect buy level.

Products placed at eye level are likely to sell fast giving the priciest and competitive items the highest shelves to sit on. On the other hand, products that customers intend to buy regardless of price and promotion, are worthy of lower shelves on the display. The shelves at the lowest level can be reserved for basic or least popular merchandise.

In addition to placement, the visibility of products also has an impact on sales. The more visible the merchandise, the more likely they are to be sold.

Not to forget, you can benefit your sales from complimentary pairing. For example, putting mayonnaise or sauce alongside pasta may induce customers to buy both that they may not otherwise consider.

The Takeaway

Increased supermarket traffic and sales may be hard nut to crack. However, as long as you focus on improving the visibility and accessibility of your products when planning visual merchandising for your supermarket, you are setting your store up for success.

Furthermore, what types of shelves you use to display your products can also have an impact on your visual merchandising efforts.

That said, Shop Supplies is a reliable supplier that offers supermarket shelves for sale. Heavy duty shelving at Shop Supplies are designed to withstand a large number of products in an organised way.

Dos and Don’ts of Creating an Alluring Window Display

display cabinet

Window displays have the potential to create a customer’s first impression about your store. Unfortunately, not all retailers are able to leverage this visual merchandising tool to drive traffic and sales.

With this in mind, we have compiled a few dos and don’ts here that will help you come up with more effective window displays.

Do PICK BOLD COLORS

Colors do attract shoppers. While many retailers hesitate to add bold hues to their window displays, the truth is that colors like orange and red work wonders when it comes to capturing customer attention instantly.

Of course, you will need to keep tones consistent with your brand and products and make sure they complement your products on display.

Do LIGHT YOUR DISPLAY

To draw attention to the displayed products you need to first bring your window display to customers’ attention. The display has to be bright and well-lit for potential buyers to notice what’s in there.

The key here is to choose the lighting that not only illuminates the display but goes well with the rest of your store.

Do MAKE REGULAR CHANGES

The eye-catching window display you created a week before might not be working too well on customer attention presently. Keeping the same setting for an extended period of time no matter how compelling the display, can stultify customers.

Changing products on window display regularly, on the other hand, will not only kill the monotony but entice customers to notice things they haven’t seen before.

Don’t CLUTTER

An effective window display doesn’t have to highlight as many products as possible.

The idea is to bring a small selection of the merchandise to the display to provide passers-by a quick glimpse of your offerings, inducing them into making an instant purchase or look for more inside. So, if you are cramming too many mannequins and products into your limited display space one behind the other, know that it won’t make much of an impact if customers can only see one of them in the first place.

Don’t FORGET THE MESSAGE…

Window displays are not about just presenting a sample of what you have to offer in your store, but getting customers in the mood to spend by conveying a strong visual message.

To do so, it is important to create a clear theme that tells the story of your brand to the people who walk past your store. From the color scheme to the focal point, everything should be on point in order to influence the passers-by in a short glance.

To sum up, window displays when pulled off right can shape shoppers’ buying decisions. Heed the above mentioned dos and don’ts while creating your window displays and you’ll end up attracting more traffic and generating more sales.

Moreover, the type of display units you utilize also have a great role to play in visual merchandising. So, be diligent when buying online display cabinets in Brisbane or any other display systems for your retail store.

3 Retail Display Mistakes You Didn’t Know Were Costing You Sales

Modern Display CabinetsWhile all retailers realise that they must offer quality products and hassle-free service to persuade customers to buy, many overlook the importance of visual merchandising to their business success.

That said, mentioned below are some common mistakes retailers make that drive customers away and affect their sales.

Mistake #1. Cluttering instead of stowing merchandise

Many retailers who just can’t resist the urge to overcrowd merchandise and/or displays, don’t realise that they’re actually overwhelming customers with a huge clutter of displays rather than alluring them to buy from a wide selection.

Shopping is not just an activity or pleasure but an experience that customers want to enjoy to the fullest. Keep display cabinets and shelves simple, organised and attractive so that customers can truly appreciate it.

Mistake #2. Creating obstructed alleys

No matter if you have modern display cabinets or conventional yet sizeable shelving units, it’s not going to help you much except for storage if the displays aren’t arranged properly.

Display CabinetsNarrow pathways between displays that cause customers to struggle to make way for other shoppers while they’re glancing through merchandise, are also likely to affect your sales negatively.

Always set up your shelving units to encourage traffic flow and make it easier for customers to pass through and browse.

Mistake #3. Overlooking the significance of decompression zones

Decompression zone is the area that bears the first few steps of customers walking into a store and allows them to adjust to the provided retail environment.

Many retailers in an attempt to excite buyers cram too much in the entryway only to leave visitors overwhelmed. You want customers to walk into your store, move slowly through the entryway and notice what’s around and not rush forward missing out on the most important products of your store.

So, give much thought to lighting, texture, colours and flooring around the decompression zone to create a sale-centric setting.

Conclusion

If you’re making any of these mistakes or other display blunders in your retail store, know that it’s costing your business customers and sales. Make sure the ambiance and displays you create for your customers do make them feel good about your merchandise and encourage them to shop.

The Art of Retailing: How to Display Your Clothing to Sway Customers

camera-1680666_1920You might carry the best range of merchandise in your retail store, but if you don’t display them properly, customers may not even notice the products let alone buying.

In the retail realm, you must put in significant time and thought into planning and creating your displays to bring the best out of your products. Fortunately, if your retail business is about fashion and clothing, you have got endless possibilities.

Here we have a few crucial display tips for your clothing store that will have your customers impressed and encouraged to purchase.

  1. Bring complementary items together

One of the most effective ways to display clothing to drive sales is grouping similar products and styles together.

This works because when a customer walks into a department to buy an item, for instance a dress, and finds complimentary items like a necklace or a bag around, they are enticed to consider and buy more products than they intended.

  1. The power of three

As a general rule of thumb, work your products in groups of three when creating displays. Three is believed to not only grab customer’s attention but also leave a lasting impression of the display in your customer’s mind.

To be more effective, if grouping by height, arrange in levels of short, medium, and tall. Also, if your goal is to target price-sensitive buyers, arrange products in order from good, better and best value to the customers. This allows such buyers to quickly spot affordable items and make a quick purchase.

  1. Lighting matters

Though many retailers overlook lighting when creating displays, it is necessary to highlight your products with the perfect lighting.

Not only does lighting help make your products more noticeable and attractive but the trick also works wonders when it comes to triggering shopping moods and emotions.

However, what kind of lighting should be installed depends on your brand’s personality and the kind of products you’re selling. For example, if you want to create an impulsive, romantic environment, you would want to go for soft lighting and or a brightly lit ambience if you want more of a fashion runway.

  1. Go creative with display units

Adding texture to displays is as important as adding good quality products on Glass Display Cabinets.

From garment racks and gondola shelving to wall fixtures and glass showcases, there is a huge spectrum of traditional and modern display units out there that offer numerous ways to display your merchandise to inspire customers and encourage sales.

Moreover, you can find clothing shelves, hangers and clothes racks in online stores that would help you organise your merchandise in an easy-to-spot and approachable fashion.

Conclusion

When it comes to clothing merchandising, appearance has a significant role to play. How your products are displayed and presented to the potential buyers has a direct impact on your sales. Make sure your products and organised and arranged in ways that evoke specific emotions and moods, consequently encouraging customers to purchase.

What’s All the Fuss about Glass Display Cabinets?

glass-display-cabinetsGlass display cabinets are a great means for retailers to display their merchandise in an organised manner. Make the most out of visual merchandising by using fine glass fixtures for display.

The retail world is visually simulated and as are customers!

Before a customer reaches the checkout point with the desired product in the hand, a lot of things occur across the way that have the potential to either sway the customer away from their destination or direct them straight to the checkout.

Retail displays are one those influential things. While a myriad of visual displays are out there that offer creative ways to exhibit merchandise, we here to tell you exactly why glass displays have been getting a whole lot of hype lately.

Enhanced Visual Merchandising

Are they glass display cabinets for sale?  Grab them now!

Glass display cabinets and cases serve as a multi-purpose retail display unit. Not only do they facilitate to store and showcase items in style but advertise the products before a salesman can even speak to a potential buyer.

Glass displays allow retailers to introduce the customers to a wide variety of products to choose from in so organised a manner that it entices them into buying products.

How about a sophisticated retail atmosphere?

Glass, as a display material, remains a popular choice for stores with a certain theme.

Glass display fixtures affect the visual atmosphere of a retail environment as much as lighting and walls do. Being customisable and aesthetically elegant, glass displays allow retailers to create a display setting that brings the most out of their merchandise and business.

As customers are naturally attracted to the unique and the unfamiliar, stores that use glass displays usually lure in more customers and drive good sales.

Maintenance is no longer a Pain

Often retail stores buy display cabinets and fixtures with elaborate design and fancy material in the hope of creating modish displays only to end up with extensive maintenance work and costs.

Shop display cabinets and fitting that are made of glass have an advantage here. Glass doesn’t call for much upkeep effort and can be cleaned with a regular cleaning agent or water-soap solution. So, if you buy glass cabinets or cases for your retail store, you’re actually saving you time and labour.

Conclusion

These benefits prove that glass retail fixtures are more than a display unit. They’re an investment to any retail shop and a means to attract more customer and sales.

When picking glass cabinets for your retail store, take the time to ensure the quality of the material to make the most of your money and display.

Shop Fittings and Storage Tips: It’s High Time to Stop Hoarding and Start Organising

While almost every retailer today strives to deliver a great in-store experience owing to the pressure of standing out, most of them overlook off-site stock and inventory storage management.

As much as you focus on exhibiting your products on shop display cabinets, showcases and counters in-store, it is important to heed the storage of stock in the warehouse.

glass-display

That said, given below are a few tips how you can efficiently stock and store your retail items and save your time and efforts.

First Things First: Sort Inventory

In any area of retail business, having a better understanding your inventory is critical to effective inventory and storage management. Whether you carry a moderate amount of goods or huge product varieties, it is necessary to understand your inventory in order to make informed decisions pertaining to stockroom storage.

Begin by asking these questions:

  • Is the inventory assorted?
  • How quickly do products of a certain kind move?
  • Which are your best-selling products?
  • Which items are struggling to sell?
  • Which are your fast-moving products?
  • How long will it take you to sell out current stock?

All these questions work as metrics that help establish the alignment of inventory while optimising stock management.

Mind Your Storage Space

Now that you have a thorough understanding of your inventory and got vital inventory statistics, you can use the gathered inventory information to store and organise goods while using the available space in the stockroom.

Consider the following to effectively manage storage space:

  • Warehousing:

It is a practice of storing goods effectively which comprises varied techniques and concepts to facilitate storage of different kinds.

  • Space Utilisation:

Determine the amount of space that you can actually use to store varied kinds of items out of the space ideally available in the stockroom.

Find the Right Shop Fittings and Storage Units

Using the right kind of storage units will ensure that you utilise the available space in the best way possible.

When it comes to buying retail storage units and essential shop fittings in Australia, there are countless options available in the market. Research well to find an optimal solution for your storage space.

For instance, if you need to store non-palletised goods, longspan shelving would be an ideal solution. Small, light-weighed garments, alternatively, can be stored on hangers and hanging racks which improve accessibility and boost space utilisation.