The holiday season is going to approach us soon, opening the door of sales opportunities for retailers.
For most retail stores, holidays serve as a great opportunity to boost sales and drive hefty revenue from excited shoppers. However, not all retailers are able to utilise the holiday season to their advantage. Many fail to prepare their staff and store to tackle the influx of foot traffic and sales efficiently and end up messing up their holiday sales.
To help prepare your staff to welcome the heavy, stressful rush like a pro, we have pulled together a few tips.
Hiring the seasonal staff
Seasonal holiday staff is a great option for retailers with limited sales staff to keep up with temporary increase in the traffic and demand. In order to ensure there’s enough staff to be around as the holiday season approaches and shoppers visit your store in tons, we have a few tips for your consideration.
- Start looking for the seasonal staff early.
You’re going to need the best temporary staff and train them well before the busiest shopping days hit your store.
- If required, you can consider switching some part-time employees to full time to better handle the holiday rush and sales.
- Reach out to college students who are on their vacations and looking for part-time jobs for the holidays to make some extra cash.
- To hire reliable, competent seasonal staff, contact local recruitment agencies that specialise in temporary or part-time staffing.
- You can also post flyers in your store windows or online if you have a website to let people know that you’re looking for extra staff for holiday season.
- Ask your family and friends if they can volunteer during the holidays even if it’s about a few hours a week.
- It would be a good idea to over staff a little as some of your regular staff may apply for holidays to spend time with family and friends or go on uninformed leaves just to be with their loved ones during the holidays. Having extra employees will help you make up for the absentees and keep the business running smoothly.
Training both regular and temporary staff
Once you have hired seasonal staff, you want to make sure both your old and new employees are capable of handling the traffic influx with great customer service and interactions. This put extensive training into perspective.
- Before you start training the staff, create a strategic plan that defines how you would go about training your staff.
- Consider highlighting and working on mistakes that your regular staff made in the past during the holiday season so that the new employees can learn to avoid them.
- It would save your training time and reduce complexity and errors to prepare a checklist of daily chores or processes your new staff must learn about in order to get them working in-store as soon as possible.
Holiday shopping can be overwhelming for both retailers and customers. But with a little consideration and preparation beforehand, you can make it easier for your customers as well as staff to make the most out of holiday shopping.
Furthermore, it would help a lot to improve your in-store visual merchandising. Make sure to incorporate modern shop fittings and display units to organise and display your merchandise in a sophisticated manner.
To make it easier for you, Shop Supplies is a leading online store offering finest shop fittings at competitive prices. You can find a wide range of shop equipment including display tables, boxes, shelves and display cabinets for sale.