Though most consumers enter a retail store with an intention to buy in the first place, there are some who are not really in the mood to buy anything or just accompanying their friends or colleagues while shopping.
No matter whether visitors intend to buy or not, once they’re inside your retail store, you sole objective is to inspire the mood for shopping while appealing to the visitor’s desire to buy.
But how do you go about putting your consumers or prospects in a buying mood? And if they are already buying from your store, how do manipulate their mood to spend more?
Several studies conducted to study consumer buying behaviour have revealed that visual elements of the retail setting have a great impact on the consumer’s desire to buy. These visual elements include
- Display designs
- Instore theme
- Retail shelving
Of all these factors, retail shelving remains of paramount importance. Not only does the design and use of shelving systems affect visitors’ buying moods and decisions but it creates a positive impression on your consumers about your brand.
Merchandise around a Theme
Having a specific theme for your retail setting enables your customers to distinguish your retail store amongst the crowd. Incorporating a distinct theme in your retail environment doesn’t mean all your displays have to be the same colour or same design. Rather they need to be visually and functionally complimenting each other.
Moreover, it is suggested to seek the assistance of a retail design expert to get some tips and tricks on creating appealing retail displays.
Keep it Functional
Though shelving is sure a crucial aspect of effective merchandise display, your complete focus should not be limited to the display fixtures. Since it all boils down to selling the product, you need to make sure that your retail displays draw attention to your merchandise in the most effective way.
Consider the type of merchandise and their application to display them in a way that helps customers visualise how those products will work for them. For example, if you are selling dinnerware, it would be great idea to display them on a dining table fixture. This kind of merchandising will help create a visual image of the product for customers to consider and be influenced.
To Sum Up
You may have the best collections in your surrounding region on offer, but if they are not displayed appropriately, your visitors may not even notice your merchandise or just pass by without a second look. Visual merchandising is the key.
How you present your merchandise in your retail setting will go a long way to encourage consumers to buy while leaving a positive impression on consumers to consider your store for future purchases.
When it comes to buying the right display shelving and fixtures, there are countless options in the market including modern display cabinets to glass counters & showcases, to heavy duty rack and gondola shelves.
Do not pick your shop fixtures based on the price alone. If you find cheap display cabinets that look great for their price, make sure they are sturdy and can easily accommodate the intended merchandise.
Furthermore, there are many retailers that offer display cabinets in Australia as part of their huge shop supplies collection. You will also find many retailers putting up modern display units like wire fixtures and glass cabinets for sale. Choose a retailer that is reliable and offers high quality fixtures.