The Science Behind Effective Retail Shelving

Though most consumers enter a retail store with an intention to buy in the first place, there are some who are not really in the mood to buy anything or just accompanying their friends or colleagues while shopping.

Modern-Display-Cabinets

No matter whether visitors intend to buy or not, once they’re inside your retail store, you sole objective is to inspire the mood for shopping while appealing to the visitor’s desire to buy.

But how do you go about putting your consumers or prospects in a buying mood? And if they are already buying from your store, how do manipulate their mood to spend more?

Several studies conducted to study consumer buying behaviour have revealed that visual elements of the retail setting have a great impact on the consumer’s desire to buy. These visual elements include

  • Lighting
  • Signage
  • Colours
  • Display designs
  • Instore theme
  • Retail shelving

Of all these factors, retail shelving remains of paramount importance. Not only does the design and use of shelving systems affect visitors’ buying moods and decisions but it creates a positive impression on your consumers about your brand.

Merchandise around a Theme

Having a specific theme for your retail setting enables your customers to distinguish your retail store amongst the crowd. Incorporating a distinct theme in your retail environment doesn’t mean all your displays have to be the same colour or same design. Rather they need to be visually and functionally complimenting each other.

Moreover, it is suggested to seek the assistance of a retail design expert to get some tips and tricks on creating appealing retail displays.

Keep it Functional

Though shelving is sure a crucial aspect of effective merchandise display, your complete focus should not be limited to the display fixtures. Since it all boils down to selling the product, you need to make sure that your retail displays draw attention to your merchandise in the most effective way.

Consider the type of merchandise and their application to display them in a way that helps customers visualise how those products will work for them. For example, if you are selling dinnerware, it would be great idea to display them on a dining table fixture. This kind of merchandising will help create a visual image of the product for customers to consider and be influenced.

To Sum Up

You may have the best collections in your surrounding region on offer, but if they are not displayed appropriately, your visitors may not even notice your merchandise or just pass by without a second look. Visual merchandising is the key.

How you present your merchandise in your retail setting will go a long way to encourage consumers to buy while leaving a positive impression on consumers to consider your store for future purchases.

When it comes to buying the right display shelving and fixtures, there are countless options in the market including modern display cabinets to glass counters & showcases, to heavy duty rack and gondola shelves.

Do not pick your shop fixtures based on the price alone. If you find cheap display cabinets that look great for their price, make sure they are sturdy and can easily accommodate the intended merchandise.

Furthermore, there are many retailers that offer display cabinets in Australia as part of their huge shop supplies collection. You will also find many retailers putting up modern display units like wire fixtures and glass cabinets for sale. Choose a retailer that is reliable and offers high quality fixtures.

Author

Shop Supplies

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Retail Advise: How to Prepare Your Retail Staff for Holiday Sale Rush

display-cabinetsThe holiday season is going to approach us soon, opening the door of sales opportunities for retailers.

For most retail stores, holidays serve as a great opportunity to boost sales and drive hefty revenue from excited shoppers. However, not all retailers are able to utilise the holiday season to their advantage. Many fail to prepare their staff and store to tackle the influx of foot traffic and sales efficiently and end up messing up their holiday sales.

To help prepare your staff to welcome the heavy, stressful rush like a pro, we have pulled together a few tips.

Hiring the seasonal staff

Seasonal holiday staff is a great option for retailers with limited sales staff to keep up with temporary increase in the traffic and demand. In order to ensure there’s enough staff to be around as the holiday season approaches and shoppers visit your store in tons, we have a few tips for your consideration.

  • Start looking for the seasonal staff early.

You’re going to need the best temporary staff and train them well before the busiest shopping days hit your store.

  • If required, you can consider switching some part-time employees to full time to better handle the holiday rush and sales.
  • Reach out to college students who are on their vacations and looking for part-time jobs for the holidays to make some extra cash.
  • To hire reliable, competent seasonal staff, contact local recruitment agencies that specialise in temporary or part-time staffing.
  • You can also post flyers in your store windows or online if you have a website to let people know that you’re looking for extra staff for holiday season.
  • Ask your family and friends if they can volunteer during the holidays even if it’s about a few hours a week.
  • It would be a good idea to over staff a little as some of your regular staff may apply for holidays to spend time with family and friends or go on uninformed leaves just to be with their loved ones during the holidays. Having extra employees will help you make up for the absentees and keep the business running smoothly.

Training both regular and temporary staff

Once you have hired seasonal staff, you want to make sure both your old and new employees are capable of handling the traffic influx with great customer service and interactions. This put extensive training into perspective.

  • Before you start training the staff, create a strategic plan that defines how you would go about training your staff.
  • Consider highlighting and working on mistakes that your regular staff made in the past during the holiday season so that the new employees can learn to avoid them.
  • It would save your training time and reduce complexity and errors to prepare a checklist of daily chores or processes your new staff must learn about in order to get them working in-store as soon as possible.

Final Word

Holiday shopping can be overwhelming for both retailers and customers. But with a little consideration and preparation beforehand, you can make it easier for your customers as well as staff to make the most out of holiday shopping.

Furthermore, it would help a lot to improve your in-store visual merchandising. Make sure to incorporate modern shop fittings and display units to organise and display your merchandise in a sophisticated manner.

To make it easier for you, Shop Supplies is a leading online store offering finest shop fittings at competitive prices. You can find a wide range of shop equipment including display tables, boxes, shelves and display cabinets for sale.

Author

Shop Supplies

Dos and Don’ts of Creating an Alluring Window Display

display cabinet

Window displays have the potential to create a customer’s first impression about your store. Unfortunately, not all retailers are able to leverage this visual merchandising tool to drive traffic and sales.

With this in mind, we have compiled a few dos and don’ts here that will help you come up with more effective window displays.

Do PICK BOLD COLORS

Colors do attract shoppers. While many retailers hesitate to add bold hues to their window displays, the truth is that colors like orange and red work wonders when it comes to capturing customer attention instantly.

Of course, you will need to keep tones consistent with your brand and products and make sure they complement your products on display.

Do LIGHT YOUR DISPLAY

To draw attention to the displayed products you need to first bring your window display to customers’ attention. The display has to be bright and well-lit for potential buyers to notice what’s in there.

The key here is to choose the lighting that not only illuminates the display but goes well with the rest of your store.

Do MAKE REGULAR CHANGES

The eye-catching window display you created a week before might not be working too well on customer attention presently. Keeping the same setting for an extended period of time no matter how compelling the display, can stultify customers.

Changing products on window display regularly, on the other hand, will not only kill the monotony but entice customers to notice things they haven’t seen before.

Don’t CLUTTER

An effective window display doesn’t have to highlight as many products as possible.

The idea is to bring a small selection of the merchandise to the display to provide passers-by a quick glimpse of your offerings, inducing them into making an instant purchase or look for more inside. So, if you are cramming too many mannequins and products into your limited display space one behind the other, know that it won’t make much of an impact if customers can only see one of them in the first place.

Don’t FORGET THE MESSAGE…

Window displays are not about just presenting a sample of what you have to offer in your store, but getting customers in the mood to spend by conveying a strong visual message.

To do so, it is important to create a clear theme that tells the story of your brand to the people who walk past your store. From the color scheme to the focal point, everything should be on point in order to influence the passers-by in a short glance.

To sum up, window displays when pulled off right can shape shoppers’ buying decisions. Heed the above mentioned dos and don’ts while creating your window displays and you’ll end up attracting more traffic and generating more sales.

Moreover, the type of display units you utilize also have a great role to play in visual merchandising. So, be diligent when buying online display cabinets in Brisbane or any other display systems for your retail store.

The Art of Retailing: How to Display Your Clothing to Sway Customers

camera-1680666_1920You might carry the best range of merchandise in your retail store, but if you don’t display them properly, customers may not even notice the products let alone buying.

In the retail realm, you must put in significant time and thought into planning and creating your displays to bring the best out of your products. Fortunately, if your retail business is about fashion and clothing, you have got endless possibilities.

Here we have a few crucial display tips for your clothing store that will have your customers impressed and encouraged to purchase.

  1. Bring complementary items together

One of the most effective ways to display clothing to drive sales is grouping similar products and styles together.

This works because when a customer walks into a department to buy an item, for instance a dress, and finds complimentary items like a necklace or a bag around, they are enticed to consider and buy more products than they intended.

  1. The power of three

As a general rule of thumb, work your products in groups of three when creating displays. Three is believed to not only grab customer’s attention but also leave a lasting impression of the display in your customer’s mind.

To be more effective, if grouping by height, arrange in levels of short, medium, and tall. Also, if your goal is to target price-sensitive buyers, arrange products in order from good, better and best value to the customers. This allows such buyers to quickly spot affordable items and make a quick purchase.

  1. Lighting matters

Though many retailers overlook lighting when creating displays, it is necessary to highlight your products with the perfect lighting.

Not only does lighting help make your products more noticeable and attractive but the trick also works wonders when it comes to triggering shopping moods and emotions.

However, what kind of lighting should be installed depends on your brand’s personality and the kind of products you’re selling. For example, if you want to create an impulsive, romantic environment, you would want to go for soft lighting and or a brightly lit ambience if you want more of a fashion runway.

  1. Go creative with display units

Adding texture to displays is as important as adding good quality products on Glass Display Cabinets.

From garment racks and gondola shelving to wall fixtures and glass showcases, there is a huge spectrum of traditional and modern display units out there that offer numerous ways to display your merchandise to inspire customers and encourage sales.

Moreover, you can find clothing shelves, hangers and clothes racks in online stores that would help you organise your merchandise in an easy-to-spot and approachable fashion.

Conclusion

When it comes to clothing merchandising, appearance has a significant role to play. How your products are displayed and presented to the potential buyers has a direct impact on your sales. Make sure your products and organised and arranged in ways that evoke specific emotions and moods, consequently encouraging customers to purchase.

What’s All the Fuss about Glass Display Cabinets?

glass-display-cabinetsGlass display cabinets are a great means for retailers to display their merchandise in an organised manner. Make the most out of visual merchandising by using fine glass fixtures for display.

The retail world is visually simulated and as are customers!

Before a customer reaches the checkout point with the desired product in the hand, a lot of things occur across the way that have the potential to either sway the customer away from their destination or direct them straight to the checkout.

Retail displays are one those influential things. While a myriad of visual displays are out there that offer creative ways to exhibit merchandise, we here to tell you exactly why glass displays have been getting a whole lot of hype lately.

Enhanced Visual Merchandising

Are they glass display cabinets for sale?  Grab them now!

Glass display cabinets and cases serve as a multi-purpose retail display unit. Not only do they facilitate to store and showcase items in style but advertise the products before a salesman can even speak to a potential buyer.

Glass displays allow retailers to introduce the customers to a wide variety of products to choose from in so organised a manner that it entices them into buying products.

How about a sophisticated retail atmosphere?

Glass, as a display material, remains a popular choice for stores with a certain theme.

Glass display fixtures affect the visual atmosphere of a retail environment as much as lighting and walls do. Being customisable and aesthetically elegant, glass displays allow retailers to create a display setting that brings the most out of their merchandise and business.

As customers are naturally attracted to the unique and the unfamiliar, stores that use glass displays usually lure in more customers and drive good sales.

Maintenance is no longer a Pain

Often retail stores buy display cabinets and fixtures with elaborate design and fancy material in the hope of creating modish displays only to end up with extensive maintenance work and costs.

Shop display cabinets and fitting that are made of glass have an advantage here. Glass doesn’t call for much upkeep effort and can be cleaned with a regular cleaning agent or water-soap solution. So, if you buy glass cabinets or cases for your retail store, you’re actually saving you time and labour.

Conclusion

These benefits prove that glass retail fixtures are more than a display unit. They’re an investment to any retail shop and a means to attract more customer and sales.

When picking glass cabinets for your retail store, take the time to ensure the quality of the material to make the most of your money and display.