Window displays have the potential to create a customer’s first impression about your store. Unfortunately, not all retailers are able to leverage this visual merchandising tool to drive traffic and sales.
With this in mind, we have compiled a few dos and don’ts here that will help you come up with more effective window displays.
Do PICK BOLD COLORS
Colors do attract shoppers. While many retailers hesitate to add bold hues to their window displays, the truth is that colors like orange and red work wonders when it comes to capturing customer attention instantly.
Of course, you will need to keep tones consistent with your brand and products and make sure they complement your products on display.
Do LIGHT YOUR DISPLAY
To draw attention to the displayed products you need to first bring your window display to customers’ attention. The display has to be bright and well-lit for potential buyers to notice what’s in there.
The key here is to choose the lighting that not only illuminates the display but goes well with the rest of your store.
Do MAKE REGULAR CHANGES
The eye-catching window display you created a week before might not be working too well on customer attention presently. Keeping the same setting for an extended period of time no matter how compelling the display, can stultify customers.
Changing products on window display regularly, on the other hand, will not only kill the monotony but entice customers to notice things they haven’t seen before.
An effective window display doesn’t have to highlight as many products as possible.
The idea is to bring a small selection of the merchandise to the display to provide passers-by a quick glimpse of your offerings, inducing them into making an instant purchase or look for more inside. So, if you are cramming too many mannequins and products into your limited display space one behind the other, know that it won’t make much of an impact if customers can only see one of them in the first place.
Don’t FORGET THE MESSAGE…
Window displays are not about just presenting a sample of what you have to offer in your store, but getting customers in the mood to spend by conveying a strong visual message.
To do so, it is important to create a clear theme that tells the story of your brand to the people who walk past your store. From the color scheme to the focal point, everything should be on point in order to influence the passers-by in a short glance.
To sum up, window displays when pulled off right can shape shoppers’ buying decisions. Heed the above mentioned dos and don’ts while creating your window displays and you’ll end up attracting more traffic and generating more sales.
Moreover, the type of display units you utilize also have a great role to play in visual merchandising. So, be diligent when buying online display cabinets in Brisbane or any other display systems for your retail store.