Effortless Ways to Improve Your Supermarket Sales

Happy customers equals increased sales.

Image result for shelvingLike any other business, a supermarket business is all about its customers. From capturing the attention of customers to designing appealing supermarket shelving, store layout and product displays, it all boils to creating a seamless, positive and consistent shopping experience.

A positive yet consistent customer experience ensures repeat business while bringing in new customers through referrals from existing happy customers.

Having said that, we have gathered a few tips and tricks to help increase your supermarket sales and create an ever-growing network of customers.

Use super-sized carts

According to research, customers tend to spend more when they use larger carts. A spacious cart sends a hidden message to the customer that there’s room for more products and maybe they can spend more.

That said, replacing handy baskets with large carts is an effective way to engage customers for a longer time and notice products that they might not have looked at otherwise.

Change product displays regularly

Creating product displays should not be a one-off job. It is important to keep changing the location of particularly popular or most-selling items to create a fresh, unique experience for customers every time they shop.

Another crucial reason to makes changes to your existing product and shelf placement scheme is to persuade interested buyers to notice other items around the store while looking for popular items and stimulate impulse sales.

In-store coupons and offers

Discount coupons and exclusive deals are a great means to convert slow-moving inventory into cash and boost overall sales. You can create bundles or combo offers by using fast-selling or popular merchandise to sell slow-moving items. Combined offerings provide an instant hike in sales while enhancing customer engagement. Through attractive offers and deals you can induce customers into noticing and buying products they might not have intended.

Create a personalised experience

Customers love it when they are offered custom discounts or reduced pricing deals that let them enjoy specific (favourite) products at competitive prices.

Value your existing, long-term customers by offering them special discounts, cashback offers and loyalty points to encourage them come back for more. It will be a good idea to notify your valuable customers ahead of seasonal or flash sales on their mobile phone or vial email to have them informed and prepare their budget for a convenient shopping experience.

To sum up

How you make customers feel in-store plays a crucial role in shaping their perspective about your business and shopping experience. Implement these tips to improve your in-store environment for better customer engagement and satisfaction.

Furthermore, it is advisable to use quality display units and shop fitting such as metal storage shelves, wire shelves, heavy duty long span shelving and gondola shelving to organise and display products in a sophisticated manner which will ultimately contribute to a hassle-fee shopping experience.

Author

Shop Supplies

Habits That Will Turn You into a Successful Retailer

Running a retail business is an exciting prospect. Unfortunately, not all who take the plunge are able to make it big in the retail market.

The reason may be anything from lack of a strong business strategy to untrained staff and unclear goals and mission.

Besides, there are successful retailers who set examples with their smart retail practices and traits. Listed below are three common habits of such retailers that will inspire every other retailer, small or struggling, to set their business apart.

Prioritise your chores

Being a retailer is a demanding job. From buying shop fittings for product displays from a shelving shop to planning and creating retail displays to training staff and planning marketing strategies, there are several day-to-day tasks to manage.

A successful retailer has the capability to recognise what’s important, and what’s not, to run their business effectively. Scheduling tasks, time limits and deadlines allow you to stay focused on what can make a difference to your business and eliminate unnecessary tasks and time and efforts spent on them.

Train your staff

You might have the best product assortment, intriguing visual displays and robust point of sale hardware, but if you don’t have staff that is well-versed in marketing and retail operations, you can’t properly succeed.

To run a successful retail business, it is not only necessary to train your staff but to train them often. Conduct training sessions for new employees as well as organise frequent meetings and programs to educate your staff on latest industry trends, retail practices and visual merchandising tactics that can help attract customers and increase sales. Teach your staff how to create displays to lure customers, how to arrange products on shelving systems to catch customer attention or display items on shelves for sale and promotion along with other necessary operations.

shelving systems

Never underestimate your competitors

Be it a small retail shop across the street or an established retailer in the main market, a successful retailer would always be aware of their competition.

While you can keep a tab on your competitors and their updates by simply reading about them, smart retailers won’t mind going the extra mile.

Take the time to visit your competitors personally and analyse their product range, in-store displays, visual merchandising, events, staff and customer experiences. This helps you to identify opportunities you’re missing out on, check out new retail trends and create more effective sales strategies for their business.

Conclusion

You can’t turn into a successful retailer overnight. It requires one to take a lot of aspects into consideration while remaining focused on practices, strategies and habits that will help improve your bottom line.

Author

Shop Supplies