The Secret to Supermarket Profitability and Success

supermarket-507295_960_720

Not all customers intend to splurge and buy everything they see when they enter into a supermarket. It is often the visual appeal of the layout that influences customers’ purchasing decisions and make them leave the store with much more than they planned.

That is what we call effective visual merchandising.

While most customers want to spend as little as possible when in a supermarket, all retailers wish for their customers to spend as much money as possible.

Well in case of successful supermarkets, they win this battle by leveraging effective layout strategies. If you’re a small or struggling supermarket retailer, the following piece of advice can sure help you boost your supermarket profits.

Reinforce your shelf placement

Putting up products on shelves just about anywhere you want is probably the best move supermarkets can make to frustrate their customers.

How and where your place products in supermarket shelves has a vital role to play in shaping the customer’s decision to purchase.

As a rule of thumb, consider eye level to affect buy level.

Products placed at eye level are likely to sell fast giving the priciest and competitive items the highest shelves to sit on. On the other hand, products that customers intend to buy regardless of price and promotion, are worthy of lower shelves on the display. The shelves at the lowest level can be reserved for basic or least popular merchandise.

In addition to placement, the visibility of products also has an impact on sales. The more visible the merchandise, the more likely they are to be sold.

Not to forget, you can benefit your sales from complimentary pairing. For example, putting mayonnaise or sauce alongside pasta may induce customers to buy both that they may not otherwise consider.

The Takeaway

Increased supermarket traffic and sales may be hard nut to crack. However, as long as you focus on improving the visibility and accessibility of your products when planning visual merchandising for your supermarket, you are setting your store up for success.

Furthermore, what types of shelves you use to display your products can also have an impact on your visual merchandising efforts.

That said, Shop Supplies is a reliable supplier that offers supermarket shelves for sale. Heavy duty shelving at Shop Supplies are designed to withstand a large number of products in an organised way.

The Art of Retailing: How to Display Your Clothing to Sway Customers

camera-1680666_1920You might carry the best range of merchandise in your retail store, but if you don’t display them properly, customers may not even notice the products let alone buying.

In the retail realm, you must put in significant time and thought into planning and creating your displays to bring the best out of your products. Fortunately, if your retail business is about fashion and clothing, you have got endless possibilities.

Here we have a few crucial display tips for your clothing store that will have your customers impressed and encouraged to purchase.

  1. Bring complementary items together

One of the most effective ways to display clothing to drive sales is grouping similar products and styles together.

This works because when a customer walks into a department to buy an item, for instance a dress, and finds complimentary items like a necklace or a bag around, they are enticed to consider and buy more products than they intended.

  1. The power of three

As a general rule of thumb, work your products in groups of three when creating displays. Three is believed to not only grab customer’s attention but also leave a lasting impression of the display in your customer’s mind.

To be more effective, if grouping by height, arrange in levels of short, medium, and tall. Also, if your goal is to target price-sensitive buyers, arrange products in order from good, better and best value to the customers. This allows such buyers to quickly spot affordable items and make a quick purchase.

  1. Lighting matters

Though many retailers overlook lighting when creating displays, it is necessary to highlight your products with the perfect lighting.

Not only does lighting help make your products more noticeable and attractive but the trick also works wonders when it comes to triggering shopping moods and emotions.

However, what kind of lighting should be installed depends on your brand’s personality and the kind of products you’re selling. For example, if you want to create an impulsive, romantic environment, you would want to go for soft lighting and or a brightly lit ambience if you want more of a fashion runway.

  1. Go creative with display units

Adding texture to displays is as important as adding good quality products on Glass Display Cabinets.

From garment racks and gondola shelving to wall fixtures and glass showcases, there is a huge spectrum of traditional and modern display units out there that offer numerous ways to display your merchandise to inspire customers and encourage sales.

Moreover, you can find clothing shelves, hangers and clothes racks in online stores that would help you organise your merchandise in an easy-to-spot and approachable fashion.

Conclusion

When it comes to clothing merchandising, appearance has a significant role to play. How your products are displayed and presented to the potential buyers has a direct impact on your sales. Make sure your products and organised and arranged in ways that evoke specific emotions and moods, consequently encouraging customers to purchase.

Shop Fittings and Storage Tips: It’s High Time to Stop Hoarding and Start Organising

While almost every retailer today strives to deliver a great in-store experience owing to the pressure of standing out, most of them overlook off-site stock and inventory storage management.

As much as you focus on exhibiting your products on shop display cabinets, showcases and counters in-store, it is important to heed the storage of stock in the warehouse.

glass-display

That said, given below are a few tips how you can efficiently stock and store your retail items and save your time and efforts.

First Things First: Sort Inventory

In any area of retail business, having a better understanding your inventory is critical to effective inventory and storage management. Whether you carry a moderate amount of goods or huge product varieties, it is necessary to understand your inventory in order to make informed decisions pertaining to stockroom storage.

Begin by asking these questions:

  • Is the inventory assorted?
  • How quickly do products of a certain kind move?
  • Which are your best-selling products?
  • Which items are struggling to sell?
  • Which are your fast-moving products?
  • How long will it take you to sell out current stock?

All these questions work as metrics that help establish the alignment of inventory while optimising stock management.

Mind Your Storage Space

Now that you have a thorough understanding of your inventory and got vital inventory statistics, you can use the gathered inventory information to store and organise goods while using the available space in the stockroom.

Consider the following to effectively manage storage space:

  • Warehousing:

It is a practice of storing goods effectively which comprises varied techniques and concepts to facilitate storage of different kinds.

  • Space Utilisation:

Determine the amount of space that you can actually use to store varied kinds of items out of the space ideally available in the stockroom.

Find the Right Shop Fittings and Storage Units

Using the right kind of storage units will ensure that you utilise the available space in the best way possible.

When it comes to buying retail storage units and essential shop fittings in Australia, there are countless options available in the market. Research well to find an optimal solution for your storage space.

For instance, if you need to store non-palletised goods, longspan shelving would be an ideal solution. Small, light-weighed garments, alternatively, can be stored on hangers and hanging racks which improve accessibility and boost space utilisation.